The idea behind this video is a three month ad campaign for The Jolly Butcher pub in Frederikshavn.
Campaign launch date in:
[ujicountdown id="Contest starts" expire="2012/03/01 00:00"]
Phase 1. The Story
I am making a short video about how ... [Read More]
Ban-Inducing Advertising
With Super Bowl ad slots hovering at around 3 million dollars this year, some banned Super Bowl 2011 commercials were intentionally made too controversial and over-the-top to be aired.
A company who couldn’t afford th... [Read More]
We all know that every brand already has a story. Your challenge on a Transmedia project is to think about how you would extend that existing story.
Answer these questions when planning a transmedia campaign: Defining your campaign
About your ... [Read More]
Where do I start?
1.) Write a background story!! It doesn't need to be award winning, or structurally correct, just a simple story.
2.) Next step is to get all your different multimedia experts together in the same room and and let them in ... [Read More]
Download this Questionnaire then watch the videos below.
Transmedia questionaire
Now watch this:
STOP HERE and try to answer the questions as best you can without reading the story below.
Here's the back story
In 2010, L... [Read More]
